Une bonne stratégie de contenus marketing est un socle indispensable pour atteindre vos objectifs de campagnes. Pour vous assurer d’obtenir les retombées attendues en termes d’impact et de ROI, voici 3 règles d’or auxquelles vous ne devriez pas déroger. 1...
Retrouvez les principales tendances 2023 concernant le marketing de contenu : canaux utilisés, contenus favorisés, KPI suivis, ROI… Stratégie de diffusion réduite et qualité du contenu à améliorer…L’étude « The Content Marketing Trend Study » menée par «...
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