{"id":6882,"date":"2024-03-20T08:29:32","date_gmt":"2024-03-20T08:29:32","guid":{"rendered":"https:\/\/www.itprocom.fr\/%f0%9f%98%8d-social-media-2022-hootsuite-reveals-the-main-trends\/"},"modified":"2024-03-20T08:29:41","modified_gmt":"2024-03-20T08:29:41","slug":"%f0%9f%98%8d-social-media-2022-hootsuite-reveals-the-main-trends","status":"publish","type":"post","link":"https:\/\/www.itprocom.fr\/en\/%f0%9f%98%8d-social-media-2022-hootsuite-reveals-the-main-trends\/","title":{"rendered":"\ud83d\ude0d Social media 2022: Hootsuite reveals the main trends!"},"content":{"rendered":"\n<h1><p>The new edition of the <strong>Hootsuite<\/strong> annual report<\/p><\/h1>\n\n<h1>is now available! <\/h1>\n\n<p>What are the major trends and forces that will shape social networks in 2022? What are the main trends to follow? These are just some of the avenues you can explore to inform your social networking strategies in 2022.<\/p>\n\n<p> Through key findings, various expert analyses and examples from different sectors, the study highlights 5 key trends to help you make informed decisions:<\/p>\n\n<p><p>\ud83c\udfc6<strong> Trend n\u00b01 :\u00a0\u00a0Brand Strategy of course !<\/strong><\/p><\/p>\n\n<p><p><em>&#8220;Brands are finally succeeding in creating communities (with the help of content creators). Digital communities are playing an increasingly important role in the lives and identities of consumers. Thanks to content creators, brands are finally creating their own communities.<\/em><\/p><\/p>\n\n<p><p><strong>\ud83d\udc4d Trend n\u00b02 : Social Advertising <\/strong><\/p><\/p>\n\n<p><p><em>&#8220;Marketers are becoming more creative. Why is that? Because of growing consumer interest in social media advertising&#8230;&#8221;<\/em><\/p><\/p>\n\n<p><p>\ud83d\udcaa <strong>Trend 3 :\u00a0 RIO<\/strong><\/p><\/p>\n\n<p><p><em>Social media are having an impact beyond marketing departments: &#8220;business leaders are stepping up employee ambassador programmes, mastering social listening to gather information about consumers&#8230;&#8221;.<\/em><\/p><\/p>\n\n<p>The study surveyed more than 18,000 marketers. It is based on global data and information from digital experts, customers and Hootsuite partners. <\/p>\n\n<p><p>The full analysis, examples of brands and strategies for 2022 can be found here <a href=\"https:\/\/www.hootsuite.com\/fr\/research\/social-trends\">https:\/\/www.hootsuite.com\/fr\/research\/social-trends<\/a><\/p><\/p>\n\n<p><p>From now on, I invite you to talk to our <a href=\"https:\/\/www.itprocom.fr\/a-propos\/\">team<\/a>, test our <a href=\"https:\/\/www.itprocom.fr\/strategie-de-contenu-web\/\">brand and custom content solutions<\/a> and get Q1 2022 off to a flying start!<\/p><\/p>\n\n<p>Find out how to build stronger relationships with your audiences and liven up your media and social network conversations! <\/p>\n\n<p>See you soon !<\/p>\n\n<p><\/p>\n\n<p>Renaud Rosset &#8211; Groupe IT Procom\u00a0&amp; Agence Com4m\u00e9dias<\/p>\n\n<p>T\u00e9l<strong>.\u00a0<\/strong>+33 1 39 04 24 80\u00a0\u2013\u00a0rrosset(@)itpro.fr<\/p>\n\n<p><strong>iTPro.fr \u2013 SMART DSI \u2013 iTPro Europe \u2013 IT Digital Corner \u2013 Enjeux IT<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new edition of the Hootsuite annual report is now available! What are the major trends and forces that will shape social networks in 2022? What are the main trends to follow? These are just some of the avenues you can explore to inform your social networking strategies in 2022. Through key findings, various expert [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":5963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[163,169],"tags":[],"dipi_cpt_category":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83d\ude0d Social media 2022: Hootsuite reveals the main trends!<\/title>\n<meta name=\"description\" content=\"Social networks 2022, what are the avenues to follow to feed your reflections and fuel your 2022 strategies in terms of content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itprocom.fr\/en\/\ud83d\ude0d-social-media-2022-hootsuite-reveals-the-main-trends\/\" \/>\n<meta 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