{"id":6862,"date":"2024-03-19T16:01:07","date_gmt":"2024-03-19T16:01:07","guid":{"rendered":"https:\/\/www.itprocom.fr\/?p=6862"},"modified":"2024-03-19T16:05:34","modified_gmt":"2024-03-19T16:05:34","slug":"content-marketing-3-key-trends-to-pique-the-interest-of-it-decision-makers-in-2024","status":"publish","type":"post","link":"https:\/\/www.itprocom.fr\/en\/content-marketing-3-key-trends-to-pique-the-interest-of-it-decision-makers-in-2024\/","title":{"rendered":"\ud83c\udfaf Content marketing, 3 key trends to pique the interest of IT decision-makers in 2024"},"content":{"rendered":"\n<p>Already emerging in 2023, these best practices could well continue to influence content marketing. What trends should we be following to develop and encourage interaction with IT decision-makers in 2024?<\/p>\n\n\n\n<p>1\/ Encourage interactive and immersive content<br>IT decision-makers, who are often (very) busy, are looking for time-saving content. Stay focused and provide them with relevant, educational information.<\/p>\n\n\n\n<p>Interactive content, quizzes, motion videos, and virtual or augmented reality can help to capture their attention. Keep in mind to make the information and evaluation process as engaging as possible.<\/p>\n\n\n\n<p>2\/ Accentuate personalisation with AI<br>AI-based solutions for analysing the online behaviour of IT decision-makers make it possible to personalise marketing content.<\/p>\n\n\n\n<p>By understanding the specific issues they face and the topics that grab their attention, brands can create relevant content.<\/p>\n\n\n\n<p>AI-powered chat bots can provide real-time information and guide prospects through the evaluation process.<\/p>\n\n\n\n<p>3\/ Focus on education and thought leadership<br>IT decision-makers are looking for partners who can inform and guide them in a constantly changing technological environment.<\/p>\n\n\n\n<p>Content such as white papers, guides and blog articles can help to arouse their interest. The aim is to establish the credibility and thought leadership of a solution or expertise supported by the company.<\/p>\n\n\n\n<p>It is essential to remain agile and adjust your strategies in line with market developments and the changing needs of IT decision-makers.<\/p>\n\n\n\n<p>\u2714 Discover examples of our latest impactful achievements in terms of <a href=\"https:\/\/www.itprocom.fr\/en\/editorial-strategy-and-content-marketing\/\">content marketing<\/a> :<\/p>\n\n\n\n<ul><li><a href=\"http:\/\/www.itprocom.fr\/wp-content\/uploads\/2024\/02\/Special-Report-Microsoft-365-Copilot-avec-Insight-2024-1.pdf\">Insight helps businesses adopt generative AI Microsoft 365 Copilot &#8211; Special Report &#8211; Generation AI<\/a><\/li><li><a href=\"http:\/\/www.itprocom.fr\/wp-content\/uploads\/2024\/02\/Special-Report-HOGO-La-seule-station-blanche-certifiee-par-lANSSI-2023.pdf\">HOGO offers the only white station certified by ANSSI<\/a> &#8211; Thematic Guide &#8211; IT Security<\/li><li><a href=\"http:\/\/www.itprocom.fr\/wp-content\/uploads\/2024\/02\/Special-Report-HOGO-La-seule-station-blanche-certifiee-par-lANSSI-2023.pdf\">Pitney Bowes, a complete partner to digitalise your processes on the road to electronic invoicing<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>To find out more: Decision-making processes in B2B IT companies &#8211; IT PROCOM<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Already emerging in 2023, these best practices could well continue to influence content marketing. What trends should we be following to develop and encourage interaction with IT decision-makers in 2024? 1\/ Encourage interactive and immersive contentIT decision-makers, who are often (very) busy, are looking for time-saving content. Stay focused and provide them with relevant, educational [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[152],"tags":[],"dipi_cpt_category":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83c\udfaf Content marketing, 3 key trends to pique the interest of IT decision-makers in 2024 - IT PROCOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itprocom.fr\/en\/content-marketing-3-key-trends-to-pique-the-interest-of-it-decision-makers-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83c\udfaf Content marketing, 3 key trends to pique the interest of IT decision-makers in 2024 - IT PROCOM\" \/>\n<meta property=\"og:description\" content=\"Already emerging in 2023, these best practices could well continue to influence content marketing. 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